Presentation at the Forrester customer conference yesterday

 


Tasty Trade Interview


Google Doodle + Bob Moog = very proud son

Last night my sister sent a very excited e-mail to let me and my siblings know that our dad, Bob Moog, was going to featured as a Google Doodle in honor of his 78th birthday which is today.  Ever since then I have been smiling ear to ear and as reactions flow in to Twitter, Facebook, my e-mail inbox and through media outlets around the world.  I am incredibly proud of my Dad, and  I know this is a special day and wanted to use this blog post to record the moment.

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I have always been proud of the legacy that my dad left and today’s Google Doodle serves as a good reminder that he is not done making an impact. He was an engineer and a musician and was able to combine those two passions and produce a break through invention that has inspired millions of people to create music which in turn shaped the evolution of music.  And I can tell you  he would have loved the Google Doodle.  My hat goes off to Ryan Germick and Joey Hurst at Google for both caring and helping bring this little bit of goodness to the world today.

And a huge shout out to my sister, Michelle Moog-Koussa who is the Executive Director of the Bob Moog Foundation. She has been working tirelessly to honor his legacy and advance science and music education.  Be sure to follow the foundation on Twitter and Facebook.

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A very cool version of Gnarls Barkley’s “Crazy” on the Theramin

A friend forwarded me this video this morning.  My father had a very early association with the Theramin and this really made me think of him.


Welcome

Today is January 30, 2007 and this will be my first post on this blog. I am launching this blog to contribute to the on going conversation about interactive marketing.  I spent the last ten years at CoolSavings/Q Interactive, the last five as the CEO.   The staff and I spent the majority of our time either buying or selling interactive marketing services. We booked $250 million in revenue from 2000 to 2006 and spent a considerable portion of that revenue buying media and sharing revenue with distribution partners.  Our model was similar to Advertising.com, ValueClick and others who built large ad networks by creating sophisticated targeting and optimization technology and applying a large sales effort against the resulting inventory.   These companies brought value to publishers because their scale allowed them to invest more heavily in sales capacity and technology optimization.

I left Q Interactive in August of 2006 and launched a new company called Viewpoints Network that is less direct marketer and more publisher.  We are totally focused on the consumer and meeting their needs so that our site grows through repeat usage and word of mouth.   We are attempting to build a next generation publishing company that is based on what I would loosely call "distributed publishing".  More on that in my next post.

In any case, I look forward to opening a dialouge with the Interactive Marketing community and addings somethign to the conversation.