Matt’s Bio

Matt Moog is the Founder & CEO of Wavetable Labs a digital business incubator, Founder & CEO of, a consumer reviews platform and the Founder of Built In a growing network of online communities for digital technology entrepreneurs. Matt is also chairman of ModernComment, a social referral tool for businesses.

Wavetable Labs launched in April 2013.  ModernComment launched in September 2012. Built In launched in September 2010.   Viewpoints launched in September 2006.

Matt is also an active angel investor.  He co-founded the FireStarter Fund in January 2012 with Brian Hand, Troy Henikoff, Sam Yagan and 40 other Chicago based technology entrepreneurs. Since launch FireStarter Fund has made twelve investments including Retrofit, GiveForward, Kapow, Shiftgig, Cartavi (acquired by Docusign), Upcity, Hireology, (acquired by MediaMath), Food Genius, Mighty Nest, Blitsy and Pangea Payments.

Previously Matt served as the President & CEO of CoolSavings.  He joined CoolSavings as the fifth employees in 1996 as the VP of Sales.   The company went public in May 2000.  As CEO of the company he led a turn around that resulted in revenue growing from $21 million to $80 million over five years. In 2005 he led a transaction that took the company private at valuation of $220 million.  Under his leadership the share price grew more than 400% over five years.

Prior to CoolSavings, Matt worked for Microsoft for five years in business development helping to launch MSN in 1995.

Currently Matt serves as the Vice Chair of Chicago Public Media, is on the board of YPO Chicago, Francis Parker School,  Intrinsic Schools and VASCO Data Security.

Matt has previously served as an executive board member of the Word of Mouth Marketing Association, on the board of the Direct Marketing Association (DMA) 2005/06 and the Interactive Advertising Bureau (IAB) 2004-2006.

Matt was named to Crain’s Tech 25 in 2011, 12 and 13 and to Crain’s 40 under 40 in 2005.  He has been nominated for the Ernst & Young Entrepreneur of the Year Award for both CoolSavings and Viewpoints.   Matt has been cited as an industry expert in The New York Times, The Wall Street Journal, The Chicago Tribune, Fortune Small Business, and a variety of other national and regional publications.  He has also appeared on Fox News, CNN, CNBC, WGN, CBS 2 Chicago and WTTW to discuss the future of digital media.

Matt holds a BA in Political Science from the George Washington University (’92). Matt is married, to Lucy, with three boys Max , Charlie, and Eli.