Matt Moog is the Founder & CEO of Wavetable Labs a digital business incubator, Founder & CEO of Viewpoints.com, a leading provider of consumer reviews and the Founder of BuiltInChicago.org an online community for digital technology entrepreneurs in Chicago.
Wavetable Labs launched in April 2013. Built In launched in September 2010. And Viewpoints launched in September 2007.
Matt is also an active angel investor. He co-founded the FireStarter Fund in January 2012 with Brian Hand, Troy Henikoff, Sam Yagan and 40 other digital entrepreneurs. Since launch FireStarter Fund has made nine investments including Retrofit, Give Forward, Kapow, Shiftgig, Cartavi, DIYSEO, Hireology, Tap.me and Pangea.
Previously Matt spent ten years at CoolSavings. He joined CoolSavings as the fifth employees in 1996 as the VP of Sales and was promoted to EVP of Sales and Marketing and later to President & CEO. The company went public in May 2000. As CEO he led a turn around that resulted in revenue growing from $21 million to $80 million over five years. In 2005 he led a transaction that took the company private at valuation of $220 million. Under his leadership the share price grew more than 400% over five years.
Prior to CoolSavings, Matt worked for Microsoft for five years in business development helping to launch MSN in 1995.
Currently Matt serves as the Vice Chair of Chicago Public Media, is on the boards of YPO Chicago, Francis Parker School, Intrinsic Schools and VASCO Data Security.
Matt has previously served as an executive board member of the Word of Mouth Marketing Association, on the board of the Direct Marketing Association (DMA) 2005/06 and the Interactive Advertising Bureau (IAB) 2004-2006.
Matt was named to Crain’s Tech 25 in 2011, 12 and 13 and to Crain’s 40 under 40 in 2005. He has been nominated for the Ernst & Young Entrepreneur of the Year Award for both CoolSavings and Viewpoints. Matt has been cited as an industry expert in The New York Times, The Wall Street Journal, The Chicago Tribune, Fortune Small Business, and a variety of other national and regional publications. He has also appeared on Fox News, CNN, CNBC, WGN, CBS 2 Chicago and WTTW to discuss the future of digital media.
Matt holds a BA in Political Science from the George Washington University (’92). Matt is married, to Lucy, with three boys Max , Charlie, and Eli.